Sunday, March 21, 2010
End of Publishing?
This discussion came up in our latest SCBWI meeting. We talked about how the music industry made the change, but really struggled and resisted it at first. It was I-Tunes who found a way and changed it all.
One of the guys in our group said the key for the book industry is similar. Publishing houses need to provide what I-Tunes does for the music and film industry, which he thought would be to charge less for an e-book than the real book. Get people to take the impulse buy. If it's affordable, people will buy them.
Interesting. Because the reality is, things are changing. The question is, how will it change and can we evolve to make the business even better. I really believe that those who take the plunge will be successful like Apple has been with I-Tunes.
Yet admist all that, DK has put together an awesome video. If you have 2 minutes, watch it! But don't stop halfway, you'll see why because it's a great twist midway through.
What do you think? What will make the publishing business more successful? What can we do as authors to be cutting edge?
Picture by: Kenneth Sponsler